As soon as once more, Ok-pop followers show themselves amongst probably the most energetic activists. This time, round 10,000 of them from 83 completely different international locations are calling for Korean music firms to do their half in combating local weather change.
As ABS CBN Information explains, Ok-pop followers are identified for getting a number of copies of albums in hopes of profitable an opportunity to attend a “fan indicators” or autograph periods with their favourite stars. This technique helps push up bodily album gross sales, however can result in extra environmental waste. Ditto for all the plastic merchandise that’s churned out for live shows. These practices are main some Ok-pop stans to surprise if there’s a higher method to specific their fandom.
The Korea Occasions reviews that the followers are asking for the businesses to make live performance excursions extra eco-friendly and to not use plastic for albums and merchandise. On Monday, the “Sustainable Ok-Leisure” convention was held on the Nationwide Meeting in Seoul.
“Presently, there are greater than 100 million Ok-pop followers throughout the globe and Ok-pop’s cultural clout is rising on daily basis,” stated Ok-pop environmental activist Lee Da-yeon, who delivered a message on behalf of the ten,000 Ok-pop followers.
“Contemplating its huge affect, Ok-pop ought to be extra accountable in tackling international points like local weather change, and the document labels like HYBE, SM Leisure, and YG Leisure ought to take heed to the voices of the followers who’re asking them to hitch the inexperienced motion for future generations,” Lee added. “There will probably be no Ok-pop on a lifeless planet.”
Wonderful factors on all accords.
Lee, who is part of local weather change activist group Kpop4Planet, outlined a collection of adjustments throughout her presentation. “The businesses can first cut back using plastic when producing their singers’ albums and merchandise,” she stated. “There are a lot of methods they will restrict their carbon footprint throughout the live shows, too. Within the case of singers, they could launch songs about the necessity to go local weather constructive or participate in local weather motion applications.”
In the course of the symposium, Professor Cedarbough Saeji of Pusan Nationwide College advised that phasing out plastic glow sticks would assist make live shows extra inexperienced, as would renovating older venues to scale back heating and cooling. One other risk could be banning single-use plastic bottles.
There have already been preliminary endeavors at making Ok-pop extra sustainable. In February, singer Chungha launched an environmental-friendly bodily model of her album Querencia. “It’s a scorching matter these days, so we needed to provide the album made with environmentally pleasant papers,” stated Chungha (by way of SCMP). “We additionally tried to reduce using lamination and different pointless plastics, aside from picture playing cards, one thing crucial for our followers.” The album wasn’t packaged in a plastic jewel case, and the field and booklet weren’t laminated to chop down on plastic.
As Koreaboo notes, different stars have been getting on the act: Pink Velvet had been named South Korea’s public relations ambassadors for the Nationwide Local weather Council, and Blackpink (pictured above) spoke about the perils of local weather change for the United Nations local weather change convention COP26.
“Holding a carbon-neutral live performance with out deteriorating its high quality seems to be the important thing to the difficulty,” stated Cho Han-kyu, vice chairman of Kakao M Leisure. “I believe we’d like extra in-depth discussions with our firm officers and the artists to determine how we are able to attain such a objective.”