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The “lacking cash downside” with Jason Della Rocca



Jason Della Rocca is a longtime recreation trade veteran specializing in funding and funding as co-founder of the incubator Execution Labs. He joined Kris Graft and Alissa McAloon on the GDC Podcast to talk concerning the fundamentals of what it’s good to learn about searching for cash to fund your recreation challenge.

A hands-on early-stage investor in additional than 20 impartial recreation studios, Della Rocca shares methods to pitch to publishers, to enterprise capitalists, and when you must pitch your challenge to 1 or the opposite (however not essentially each!).

Music by Mike Meehan.

Hear now on iTunes, Google Podcasts, and Spotify

Take a look at some highlights:

Jason and the “lacking cash downside”: When to pitch to a VC as a substitute of a writer

“Most often builders see [investors] as a uniform ‘folks with cash’ or ‘issues which have cash,’ and I carry on saying this: I’ve a lacking cash downside, so I’ll exit on the earth and discover all of the issues which have cash and I am gonna knock on their door and say ‘hey, are you able to remedy my lacking cash downside?’ And so they do not actually parse [who you should be pitching to].

“…When you’re doing premium stuff, go down the [project-based funding] path, do not go down the VC path. When you’re doing video games as a service, free-to-play, highly-scalable on-line [games], then keep on with the VC path or the enterprise path and do not waste your time with publishers. [Good pitching] shouldn’t be solely having the suitable pitch deck for the suitable viewers, however it’s additionally ‘do not have one for the opposite viewers since you should not be pitching to them in any respect.'”

Jason on who you must pitch to

“A part of [seeking funding] is knowing who to achieve out to. We’re very lucky now that there are devoted recreation VCs…A part of your analysis is scouting for who’re the suitable funds to chase; who ought to I be pitching to? And a few of that is apparent as a result of there is a record of game-dedicated funds. However there’s additionally a rising record of non-dedicated funds which are doing recreation investments.

“One of many methods is that each time you see an funding story pop up on [GameDeveloper.com], GamesBeat or no matter…go and skim [their funding news articles]. Usually they are saying, ‘funding was led by [X investor].’

“…Begin logging that and begin maintaining your individual spreadsheet and you then’ll begin to see patterns, like ‘oh, it looks as if this fund is all the time doing PvP video games and this fund is all the time doing UGC video games, and this fund is doing esports’…In order that begins supplying you with a listing of who you need to be going after.”

Hear now on iTunes, Google Podcasts, and Spotify

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